By Emma Ranniger
File under: For brides-to-be ogling Lauren Conrad's recent nuptials.
Sporting her signature cat eyes, fashion’s properly poised It girl Erin Fetherston paid a visit to the Downtown Nordstrom flagship to chat about her new classically chic wedding line and lend some styling advice to her future brides.
Here are the three things you need to know about this refreshingly off-beat capsule collection:
1. It’s not just for the bride:
The designer describes most of the clothes as relevant ready-to-wear pieces that aren’t pigeon-holed into the bridal category. With only a few little white dresses, the collection lends itself to bridal parties as much as it does a bride looking for something alternative. Whether it be a ceremony, rehearsal, or an all-day event dress, the pieces are meant to fit in at weddings with that sense of vintage personality.
With a start in haute couture, a Target collaboration, and a recent marriage under her belt, Fetherston understands special purchases as well as what it means to be on a budget. She told us, “When wedding gowns become so expensive, it takes the fun out of shopping and it becomes a stressful purchase.”
Fetherston used her French sensibility and master craftsmanship (she studied at Parsons in Paris) to create dresses that range from $225 to just under $700. How did she balance textile quality and affordability? We’ll never know: She kept her fabric sourcing trade secrets close.
3. It’s a touch of classic with a twist:
“The line lends itself to a vintage feel, but the clothes are very modern,” Fetherston says. The collection is all abut her whimsically feminine trademark aesthetic with a fashion-forward POV. Case and point: trendy two pieces. The look of separates is exciting to Fetherston, who notes that even though the collection is solely gowns, “[the gowns] are constructed in a way that gives off that two-piece look, so it takes the guesswork out of it.”
For this capsule collection, Fetherston drew inspiration from archetypal women from the past: icons like Audrey Hepburn, Mia Farrow, and Grace Kelly. Expect mod peplum fit-and-flares, 1950s tea-length dresses, printed maxi boho gowns, and whatever falls in between.
Get to know Fetherston's collection in person at the Nordstrom bridal suite or shop it online now.